A Successful Movement

According to the 3.5% Rule, a Successful Movement needs at least 3.5% of the community to Succeed.

In our case we are attempting to influence all of the current and future world members. One projection is for a world population of 9.7 billion by 2050, with 7.9 billion for the coming year, and so we will use those figures for our calculations here.

So for 2021 we would like to reach at least 276,500,000 people for this Movement.

Using 60% of the world's population for access to the Internet - Online, that would mean Online contact with 165.9 million Online users/World Citizens will be needed, with the balance - 110.6 million needing direct contact Offline.

For the Online Group, there are two factors necessary - Awareness and Participation for the Movement.

For our purposes, we will assume any Visitor to WETBOP, or affiliated sites will qualify as an Aware person. Further those living in Eco-villages, Intentional Communities, Participating in Forums, sites that are concerned with one or more of the Major World Issues, or participating in any of the Major Causes of these Major Issues will also qualify the as Aware.

However, to qualify as a Participant in this WETBOP Movement, we have decided that Only WETBOP Helpers and Volunteers will quality as Participants.

Calculating as described above, we might find about 10 million world citizens in the Aware (Online) category.

We might expect a conversion rate of 2% for those who are  Aware to those who are Ready, Willing and able to Help, to Participate in this WETBOP Movement.

This would translate into roughly 200,000 Participants initially.

Therefore the Recruiting Goal of this WETBOP Project is to convert Online Aware Visitors into Participants.

Using the Current Wikipedia as a guide, we might expect a ration of Active Volunteers to Helpers of 7.5%

This would suggest we might expect for 200,000 Online Participants we would find roughly 15,000 active Volunteers and 185,000 Helpers.